Ultimate Performance · ProfitStack

Ad Bleed Diagnostic

Fifteen pass/fail checks across offer, creative, funnel, and ops. Tick what you already have installed. Score updates live — 0 to 100. Be honest; ROAS theatre does not count.

0–39 Critical 40–69 Leaking 70–100 Controlled

0 / 100

0 of 15 checked

Not started

Offer Economics

Unit economics modelled for top SKUs

COGS, shipping, fees, returns — not just list price.

CAC ceiling documented

A hard number you will not spend past on blended acquisition.

Contribution margin tracked weekly

Not ROAS alone. Margin after ads and variable costs.

Offer stack beyond a single hero

Bump, bundle, subscription, or post-purchase path in place or queued.

Creative Engine

Angle matrix before asset production

Hypotheses written; creatives map to angles, not random UGC.

Creative brief template in use

Editors/creators get a brief every time — not Slack vibes.

Kill / iterate / scale rules written

Thresholds exist and someone follows them.

Refresh cadence matched to spend

You know when to refresh before fatigue kills efficiency.

Funnel Integrity

PDP promise matches ad claim

Landing/PDP delivers what the creative sold — no bait-and-switch friction.

Checkout friction audited

Payment options, speed, trust, mobile — checked in last 90 days.

Post-purchase / LTV loop exists

Email/SMS/flows that raise LTV, not just one-and-done checkout.

Leak map with prioritised fixes

Top leaks ranked; at least two fixes scheduled.

Profit Ops & Scale

Weekly profit dashboard live

Runnable in under an hour; same metrics every week.

Attribution sanity check

You compare platform numbers to blended — you do not worship one pixel.

Scale preconditions + kill switches

Budget only steps up when preconditions pass; kill switches are written.

Your result

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Ad Bleed Diagnostic · ProfitStack · Ultimate Performance · Australia

Honest self-score for operators. Not financial advice. No product claims beyond ecommerce systems education.